People have been growing apples forever in southern Småland, around Lake Åsnen. Generation after generation haspainstakingly tended the trees that grow in orchards, on meadows and on hillsides sloping toward the lake.
The scenery is characterized by the sparseness of Småland. To take advantage of what little arable land was available, fruit trees were planted on meadows and fields. As a result, the land could be used on two levels: fruit from the trees and hay from the land.
The optimal growing place impacts how the apples taste. Every ingredient for the apples’ terroir can be found around Lake Åsnen; together, a beneficial microclimate and soil create tasty harvests.
Astrakan, Gravenstein and Aroma are some of the many varieties of apples grown in the region and used locally to make apple cider and delicacies at fine restaurants.
In Småland, nothing is taken for granted and thriftiness and using what nature has to offer parsimoniously is still deeply rooted in our way of thinking. Through Fabrikant, we continue the legacy by producing sustainable steel products made to last using great professional skills.
Fabrikant’s products live on as long as there are stories to tell.
For the photo shoot, we looked for a place in our region that, together with our products, could tell the story of our roots – the motivations of past generations to make the impossible possible.
Story: Telegrafhuset Kommunikationsbyrå
Formgivning: Sofie Örnvinsson
Fotografi: Alexander Hall
Tack till Hilmas Äppelmust, PM Bröd & Sovel, Ljung by Ljung, Våges, Skrufs Glasbruk, Enström och Blom, Bookbinders m.fl.