{"id":2434,"date":"2020-01-30T22:52:38","date_gmt":"2020-01-30T22:52:38","guid":{"rendered":"https:\/\/www.fabrikant.se\/?page_id=2434"},"modified":"2021-10-01T08:58:19","modified_gmt":"2021-10-01T08:58:19","slug":"fabrikant-launches-the-roots-collection","status":"publish","type":"page","link":"https:\/\/www.fabrikant.se\/en\/press\/fabrikant-launches-the-roots-collection\/","title":{"rendered":"Fabrikant launches the ROOTS collection"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Fabrikant_ROOTS-53-1.jpg\" alt=\"\"><\/p>\n<h1>\n<p>Fabrikant launches the ROOTS collection<\/p>\n<\/h1>\n<h4>\u2013 sustainable furniture for outdoor use<\/h4>\n<div>\n<p><strong>In conjunction with the Stockholm Furniture Fair in February 2020, Swedish manufacturer Fabrikant will be releasing a new exclusive collection of stainless steel furniture. Nature is at the heart of the collection and accent parts are made using waste material in oak and merino wool. The ROOTS collection consists of a caf\u00e9 set, stools and a standing table for use in public and private spaces.<\/strong><\/p>\n<\/div>\n<div>\n<p><em>\u201cIt\u2019s true that people from Sm\u00e5land are economical with their means, but with an emphasis on being thrifty. We are used to being economical with our resources, and for us thriftiness means quality and sustainability every step of the way. Things that last for generations are our idea of a fair deal. With our ROOTS collection we\u2019ve gone back to our roots in many ways. Our location in the middle of the furniture district, and our expertise in manufacturing using stainless steel has challenged us to bloom where we\u2019re planted,\u201d explains Sofie \u00d6rnvinsson, founder and designer at Fabrikant.<\/em><\/p>\n<p>The collection\u2019s most exclusive pieces use certified oak in a limited edition together with marine grade stainless steel. The collection&#8217;s seat cushions are also made of merino wool waste in collaboration with Swedish textile manufacturer Woolpower.<\/p>\n<p>When looking for a place to photograph the ROOTS collection, Fabrikant was looking for a local place which, together with their products, could tell the story of their roots, i.e. the driving force of previous generations to make the impossible possible. The choice fell upon historical Huseby Bruk, which has been an important site in Sm\u00e5land since the Viking Age.<\/p>\n<p><strong>About Fabrikant<\/strong><br \/><em>Sofie \u00d6rnvinsson is the creative designer and Johan \u00d6rnvinsson is the technical manufacturer behind Fabrikant. Since 1986, the factory in Grimsl\u00f6v in Sm\u00e5land has produced premium stainless steel parts for industrial dishwashers used in schools, restaurants and hospitals around the world. Under the Fabrikant brand, the next generation is taking this expertise in stainless steel a step further to make the dream of sustainable furniture for public spaces, homes and gardens a reality. Everything is produced with flair and solid expertise in the Sm\u00e5landic forests \u2013 simply, genuinely and locally. Read more at <\/em><a href=\"https:\/\/www.fabrikant.se\/\"><em>www.fabrikant.se<\/em><\/a><\/p>\n<p>For more information about Fabrikant and press photos, please contact<br \/>sofie.ornvinsson@fabrikant.se or call +46 (0)470\u2013754118.<em><\/p>\n<p><\/em><\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Fabrikant lanserar ROOTS 20200130\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"small\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_top\":true},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/Fabrikant_ROOTS-53-1.jpg\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"small\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding_remove_top\":true},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"margin\":\"small\",\"block_align\":\"center\",\"text_align\":\"center\",\"margin_remove_top\":true,\"content\":\"\n\n<p>Fabrikant launches the ROOTS collection<\\\/p>\",\"margin_remove_bottom\":false}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h4\",\"text_align\":\"center\",\"content\":\"\\u2013 sustainable furniture for outdoor use\",\"margin_remove_top\":true}},{\"type\":\"text\",\"props\":{\"margin\":\"medium\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>In conjunction with the Stockholm Furniture Fair in February 2020, Swedish manufacturer Fabrikant will be releasing a new exclusive collection of stainless steel furniture. Nature is at the heart of the collection and accent parts are made using waste material in oak and merino wool. The ROOTS collection consists of a caf\\u00e9 set, stools and a standing table for use in public and private spaces.<\\\/strong><\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><em>\\u201cIt\\u2019s true that people from Sm\\u00e5land are economical with their means, but with an emphasis on being thrifty. We are used to being economical with our resources, and for us thriftiness means quality and sustainability every step of the way. Things that last for generations are our idea of a fair deal. With our ROOTS collection we\\u2019ve gone back to our roots in many ways. Our location in the middle of the furniture district, and our expertise in manufacturing using stainless steel has challenged us to bloom where we\\u2019re planted,\\u201d explains Sofie \\u00d6rnvinsson, founder and designer at Fabrikant.<\\\/em><\\\/p>\\n\n\n<p>The collection\\u2019s most exclusive pieces use certified oak in a limited edition together with marine grade stainless steel. The collection's seat cushions are also made of merino wool waste in collaboration with Swedish textile manufacturer Woolpower.<\\\/p>\\n\n\n<p>When looking for a place to photograph the ROOTS collection, Fabrikant was looking for a local place which, together with their products, could tell the story of their roots, i.e. the driving force of previous generations to make the impossible possible. The choice fell upon historical Huseby Bruk, which has been an important site in Sm\\u00e5land since the Viking Age.<\\\/p>\\n\n\n<p><strong>About Fabrikant<\\\/strong><br \\\/><em>Sofie \\u00d6rnvinsson is the creative designer and Johan \\u00d6rnvinsson is the technical manufacturer behind Fabrikant. Since 1986, the factory in Grimsl\\u00f6v in Sm\\u00e5land has produced premium stainless steel parts for industrial dishwashers used in schools, restaurants and hospitals around the world. Under the Fabrikant brand, the next generation is taking this expertise in stainless steel a step further to make the dream of sustainable furniture for public spaces, homes and gardens a reality. Everything is produced with flair and solid expertise in the Sm\\u00e5landic forests \\u2013 simply, genuinely and locally. Read more at <\\\/em><a href=\\\"https:\\\/\\\/www.fabrikant.se\\\/\\\"><em>www.fabrikant.se<\\\/em><\\\/a><\\\/p>\\n\n\n<p><br \\\/>For more information about Fabrikant and press photos, please contact<br \\\/>sofie.ornvinsson@fabrikant.se or call +46 (0)470\\u2013754118.<em><br \\\/><br \\\/><\\\/em><\\\/p>\"}}]}]}]}],\"version\":\"2.6.4\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabrikant launches the ROOTS collection \u2013 sustainable furniture for outdoor use In conjunction with the Stockholm Furniture Fair in February 2020, Swedish manufacturer Fabrikant will be releasing a new exclusive collection of stainless steel furniture. Nature is at the heart of the collection and accent parts are made using waste material in oak and merino [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2434","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fabrikant launches the ROOTS collection - Fabrikant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fabrikant.se\/en\/press\/fabrikant-launches-the-roots-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fabrikant launches the ROOTS collection - Fabrikant\" \/>\n<meta property=\"og:description\" content=\"Fabrikant launches the ROOTS collection \u2013 sustainable furniture for outdoor use In conjunction with the Stockholm Furniture Fair in February 2020, Swedish manufacturer Fabrikant will be releasing a new exclusive collection of stainless steel furniture. 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